Blogging…Sharing your thoughts & connecting with target audience
Blogging is a powerful brand-building & promotional tool and serves as a connecting link between you and your customers. It helps you in keeping your finger on the pulse of the target audiences and getting feedback from them. Blogging helps you to speak about the latest events, product launches in your business sphere etc. and build trust in the user community.
If you wish to set up a blog, you’d need a blogging platform to do the same. Based on the analysis of features and usability of the platform, we have listed here some useful technology platforms for bloggers:
WordPress
WordPress , licensed under GNU General Public License, was started in 2003. It was started with one bit of code to ease out the typography of daily writing assignments. The latest version of WordPress, version 2.7.1, has been released on February 10, 2009.
Features: WordPress, the most popular self-hosted blogging tool, entails multiple features to ease out the functionality and customization of your blog. It’s easy to install and maintain. A large number of plug-ins and features such as templates, themes, visual content editor, spam protection, user registration, trackbacks, pingbacks, password security, multiple authors etc. make WordPress a complete blog service.
The well-developed plug-in architecture of the platform has greatly benefited users and developers. WordPress is available in two forms: (a) open-source blog software package (b) complete web service package
The .org platform needs very less maintenance. However, the best feature about this platform is that it removes the intricacies of coding and the blog can be stand alone or even easily integrated into your current site.
Out of top 100 blogs on Technocrati, 27 are set up on WordPress.
Cost: Setup Free; options for paid upgrades for enhanced functionality
Some Important WordPress blogs: Perez Hilton, Zen Habits, VentureBeat
“WordPress is a great option for people looking to host a blog on their own domain for free.” –Ryan Singel, PC World.
TypePad
As the largest paid blogging service available, TypePad is widely used by web honchos and media agencies such as BBC, CBC, Sky News etc. The platform has been developed by the company Six Apart Ltd. in October 2003 and empowers users to voice their opinions on the social web media.
Features: As a premier blogging service, it enables hosting of blogs and websites of small businesses and is found useful mostly by journalistic bloggers, who prefer simple templates. It has a huge list of features inclusive of customizing your blog design; adding content, pictures, links, and media files; blog from your iPhone, BlackBerry, Palm etc; creating podcasts, adding web pages & widgets; tracking your stats; blocking span etc.
Out of top 100 blogs on Technocrati, 16 are set up on TypePad.
Cost: $4.95 - $14.95 per month (varies as per services chosen)
Some Important TypePad blogs: The Daily Dish, Threat Level - Wired Blogs, Popwatch
“TypePad is the perfect solution for new or experienced bloggers - a simple but robust interface, great customer support. It makes it easy to maintain and improve my blog, letting me focus on my writing.” –Tim Dierkes, MLB Trade Rumors.
Blogger
Pyra Labs launched Blogger on August 23, 1999. Being one of the pioneer blog-publishing platforms, it enabled the popularizing of blogging formats. The latest version of Blogger is Blogger in draft.
Features: Blogger is an easy-to-use blogging platform that allows you to keep a track on visitors, page views, and other important metrics. Blogger has a vast range of features including availability in 41 languages, custom domain option, spell checker, customizing fonts and colors, customization of templates, simple-to-use interface, HTML editor, new post notifications, addition of photos or videos to the post etc. ‘ Blogger is ideal for beginners, who have just started their writing career. 
The site is now owned by Google so it’s easier to integrate Google Adsense.
Out of top 100 blogs on Technocrati, 3 blogs are set up on Blogger.
Cost: Free
Some Important Blogger blogs: The Official Google Blog, The Sartorialist, PostSecret
“BLOGGER.COM is part of the Google family, sharing a simple interface and easy-to-use tools like the Google search engine most kids are familiar with. Kids can post thoughts as an online diary, share or log special interests, or start a group blog with friends and family.” —Dana Cotter, Teacher, educational consultant and most recently producer of award winning software titles.
Expression Engine
Engine is a flexible and robust content management system developed by EllisLab, an Oregon-based privately owned company that develops user end software programs written in PHP programming language. The latest version of Expression Engine is 1.6.7.
Features: A feature-rich CMS based blogging platform that enables individuals and SMBs in managing their websites easily. It is an ideal platform for running multiple sites, irrespective of number of domains you wish to run on. It’s an easy-to-use platform where developers can set up the blogs without any hassles and the customer can pick it up from there.
It has a good range features such as spam deterrents, trackbacks, member management, multi-user system, search engine query tools, comment moderation, expiration and pagination, data caching, security and session management, utility tools, multi-protocol support, web publishing features, template engine, Add-on modules and plug-ins etc.
Out of top 100 blogs on Technocrati, 1 is set up on Expression Engine.
Cost: Free, $99.95—$249.95 (depends on the plan of purchase)
Some Important Expression Engine blogs: Gigazine, CollyLogic, Weblog Design Studios
“ExpressionEngine is an incredible web publishing tool surrounded by growing and passionate community of users and developers. For someone like myself, EE’s robustness and templating system make it a delight to use.” –Eric Barstad, Shadow Box Creative Media.
Now that you have set up your blog on the blogging platform, you’d wish to gain access to all the applications at any given time besides maintaining absolute control over the business management software. Having your blog hosted on your own domain has it’s own benefits.
Where to Host?
Lime Labs LLC has recently launched a one-click web hosting platform, LimeDomains. It provides free one click hosting for applications like WordPress, Drupal, Joomla, Geeklog, osCommerce, Coppermine, Bugzilla, Noah’s Classified, Vanilla, Zenphoto, OSDate etc.
Click here to Get your free blog hosting account.
Announcing The winner of User Feedback Survey
Thanks so much to everyone who participated in our User Feedback Survey. We are pleased to announce the name of winner! The winner is David Iacona from Garland, United States. Congratulations to David Iacona for winning the Brand New iPOD Nano.
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