Marketing your business online is a great way to reach across the globe and promote your products and services to the target audiences. Low investments, ability to track and measure your campaigns’ success, wide variety of options to make your brand go viral are just some of the metrics that give online marketing & advertising an edge over traditional marketing channels. 
We understand the fact that online marketing is a vast domain and consists of inexhaustible resources. It is really difficult to cover all the verticals of online marketing in a single blog post. So we are covering here just a few of them and providing a brief snippets on various tools and resources related to eMail Marketing, Search Engine Optimization and Affiliate Marketing.
Email Marketing tools
Send blaster- This email marketing tool lets you send bulk emails to your network or target customers. It allows you to send email marketing campaigns and newsletters to thousands of users from your computer. It provides with a wide range of email templates to choose from, then import .csv contact list and create an email marketing database from scratch. You can also set up email tracking to check how many email messages were actually read.
Mach5- This email marketing tool allows you to send email messages to your customers directly from your Windows desktop. It provides you with excellent features like integrated subscription management, ability to keep your own data secure, HTML and plain-text sending. It also connects to any ODBC data source (i.e. MS Access, Oracle, Excel).
Campaignmonitor- This is an email marketing tool for designers and their clients. It allows you to create, target subscribers and send great looking emails to them. Using its reporting and analytics feature you can measure the effectiveness of your email campaign.
Breeze- You can send out bulk emails to your clients using this tool. It enables you to create your emails , select recipients and schedule your delivery. You can also choose from a list of Free templates, manage lists of subscribers and even let them sign up on your website. You can also check the reports on number of clicks and views on your email.
emailbrain- Another fast, easy, and affordable web based tool to manage email based marketing, sales, and promotional campaigns. This email marketing tools allows you to send emails to bulk users and offers tools designed to help you determine the exact demographics of your customers. It also allows you to check reports and analytics to get your email campaign results.
Search Engine optimization and marketing tools
Google Analytics- This search engine marketing tool allows you to learn which online marketing initiatives are cost effective and see how visitors actually interact with your website. It keeps you updated about the site design improvements, help in driving drive targeted traffic, and increase profits of your website.
Yahoositeexplorer – This tool from Yahoo lets you access the information about your website’s online presence. you can easily search, track sites that link into webpage, and view the most popular pages from any site. You can easily use this site explorer to view the most popular pages and submit and track feeds for your website.
Google Webmaster – Another useful tool from Google to check detailed reports about your pages’ visibility on Google. Using this tool you can see how Google crawls and indexes your site,. It also enables you to view, classify, and download comprehensive data about internal and external links to your site. You can analyze which Google search queries bring traffic to your website.
Keyword research – Google offers a lot of tools for online marketing and promotion of the business. This keyword tool helps in getting new keyword ideas to promote business. You an easily search a word relevant to your business and build extensive keyword lists, review traffic estimations for existing and new keywords, and add keywords directly to your ad groups.
W3c validation –To make your website error- free, its important to validate Web documents as it helps in improving and ensuring the quality, and it can save a lot of time and money also. This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. You can also validate specific content such as RSS/Atom feeds or CSS stylesheets, MobileOK content, or to find broken links, there are other validators and tools available.
Affiliate Marketing Resources
Doubleclick-This online marketing tool develops and provides Internet ad serving services. It works as a great resource for a web publisher, marketer or advertising agency, using this resource you can easily capitalize on the opportunities that digital media brings. It offers features to simplify your advertising sales, buying, operations and billing.
Linkshare- Another essential online marketing solution that provides services in the areas such as SEM, Lead Generation and Affiliate Marketing. Using this resource you can boost your website’s search engine visibility. It offers service such as paid placement, paid inclusion, and comparison shopping engines to synchronizing search and affiliate marketing initiatives.
Cj.com- This is an online advertising channel of affiliate marketing and managed search. It helps you in driving quality results, deliver superior service, and develop sustainable relationships between advertisers and publishers. It offers great features to simplify your marketing campaign.
MarketLeverage- This is a pay to performance affiliate marketing network that provides you with effective online media solutions. It allows you to reach into online banners, search engine marketing and email marketing through its safe and effective network of Internet publishers.
RevenueWire- Another useful resource to maximize conversions, and track 100% of the product sales of your business. Track your sales accurately and break down your transaction numbers into detailed graphs, charts and tables based on the data trends you want to isolate and analyze. It also provides automated fraud protection, dedicated SafeCart® customer support, transactions in multiple languages/ currencies and more.
Hope these tools will help you in establishing your credibility as well as business online. We welcome your feedback as suggestions as always.
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